Why buy followers and likes?

Why buy followers and likes?

Today, for the professionals of the net, it has become impossible to prosper without social networks. Facebook, Instagram, Twitter, YouTube:  all of them have become essential to online marketing. If a company wants to reach a substantial audience, it has no other choice but to be active on these networks. As everyone knows, the steps to create accounts are very simple. In just a few clicks, you get very easily a professional Facebook or Instagram account. Which takes time and vitality is not the creation of the account: it is its maintenance.

Successful entry on social networks, yes, but after?

As all network professionals know, digital marketing needs to study the field at all times. Preparing your posts long in advance is not a luxury, but a necessity. Just as it is vital to ensure the cooperation of influencers. However, another variable enters into account. Imagine a professional who would maintain his networks to perfection… But who would have no subscribers. No follower. No like. Would you consider his approach as a success? Of course not. Don’t misunderstand: the design of quality content is important. It is also published at the appropriate time. But the final goal of the process, let’s not forget, is to triumph over all networks at the same time. However most of the time it is more difficult than you think.

Buying fans: a widespread approach

Fans and followers don’t fall out of the sky. They seldom arrive on their own. It is therefore important to “hook” them or, to put it another way, to reach out to them. Then you have to convince them to join your page… And stay there. This is why many companies decide from the start of their pages to buy followers to succeed in their entry into the world of networks. Buying “likes” is also a very common approach. Just like buying Instagram followers.

Buy likes and followers: How does it work?

The first question that the professional will pose is obvious: where can I buy followers? The answer is simple. Indeed, the web is full of sites that evolve in this area and sell this type of services. If you type “buy likes”, “buy followers” or “purchase Instagram followers” in Google, you quickly fall on a wide variety of providers. The latter propose many configurations. On most of these sites, you can get different kinds of services: likes on Facebook, followers on Instagram, clicks or subscribers on YouTube, followers on Soundcloud, and so on. It is also very easy to obtain feedback for various platforms, including Vimeo or Tumblr.

Buy Instagram followers: how much does it cost?

For example if you are interested in Instagram followers, there are formulas that allow you to buy 100 for less than 5 euros, or 1000 for less than 10 euros. Some sites even offer to acquire half a million followers for less than 1000 euros. After payment, the followers “appear” very quickly on the concerned account. If necessary, it is possible to be delivered in only 24h, and sometimes less. For more discretion, some sites also offer to add your followers to the dropper, at constant rhythm, every day for a month. Also note that there are different categories of followers. Some will be more “active” than others. But whatever the case may be, obtaining followers or likes is neither difficult nor costly.

Becoming an influencer is not given to everyone

Unfortunately, it’s not that simple. When an account earns a large amount of followers in record time, it may seem suspicious, and thus undermine the credibility of the company. Of course, the company can choose not to worry about it. After all the “viral” phenomena are rife on the canvas. It is perfectly possible that a professional account with ultra-fast development does not seem suspicious to anyone. The problem is that social networks are not only frequented by companies and their customers. There is a third kind of people, who serve as a bridge between professionals and simple users. These people evolve exclusively in the world of social networks. They hold blogs, YouTube channels. Their faces and names are known. In a nutshell, it’s the influencers.

Beware of dummy influencers

Many brands and companies want to collaborate with the influencers. Fortunately it is not difficult to inspect an account and to know whether its holder, at one time or another, has proceeded with the purchase of followers or likes. Many applications give the possibility to do so in no time. When a company wants to collaborate with an influencer, it has an interest in using one of these tools. This will allow him to know, if any, whether an influencer’s account is full of dummy followers or not. If this is the case, the company will have no interest in working with the influencer.

Check the authenticity of an influencer without application

If you want to check the authenticity of an influencer, you can also simply observe the list of its followers carefully. If a large part of these followers do not have profile photos, it is a bad sign. If they have encrypted or digital patronyms, ditto. In both cases, the company will have good reason to question their authenticity… And so the influencer’s.

Influencers and authentic followers

As we have seen, the individual who wants to become a influencer by buying followers would better change his mind. This practice, in addition to being questionable, is easily identifiable by brands and companies. So it’s not worth it. For professionals, it is crucial to keep these realities in mind. Before engaging with influencers, it is more than necessary to carefully study their accounts. Let us also add that for an influencer, nothing serves to have half a million followers if they do not generate interactions. It is better to have a smaller number of followers, but that interact in a more “authentic” way. This will allow the influencer to attract companies more easily, and to win contracts with the brands.

The importance of interactions

In the world of online marketing, interactions with users are an important element. When you buy followers, they tend not to comment, like, or share our publications. So what do you do? Of course we can work around the problem by buying likes and comments. But is it worth it? In the medium term, it is more interesting to provide users with quality content and innovative products, all with a well-studied marketing strategy. Thus, the company will surely acquire “real” followers, who’ll comment and like its posts. To do this, rallying influencers is a good starting point… Don’t forget to choose them with vigilance.